What is the Campus to Career Initiative (CCI)?
Entertainment is one of L.A.’s biggest industries, yet its leadership does not accurately represent the people of L.A.: only 23% of leadership positions are held by women. Women of color, just 5%. Women In Film (WIF), in partnership with The California State University Entertainment Alliance (CSUEA), will launch the Campus to Career Initiative for women from underrepresented communities in L.A. County. These students will receive engaged, personalized guidance through their journeys from internship to employment in Hollywood.
If the entertainment industry is to become fully representative of the world for which it creates content, the historically selective pipeline through which Hollywood finds its labor force must be expanded intentionally from student age through senior-level hires. In this pilot phase, CCI will consist of regular professional development workshops, one-on-one advisement, and individualized job strategies for a cohort of selected students. In conjunction, CCI will develop a training course for entertainment companies interested in expanding their workforces to truly represent the city and county.
The initial cohort of 30 women students will be selected through CSUEA’s internship program and have a demonstrated interest in an executive career path. CCI will begin its curriculum design process in the early Fall of 2019 for both the workshops for students and trainings for companies. Student workshops will include basic skill building such as résumés and interviewing for jobs in entertainment, but also issues prioritized by WIF such as confidence building and understanding gender bias. Participant applications will open in late Fall, with the aim of selecting participants for the beginning of Spring semester 2020. The program for students will formally take place over one year. By the end of one year, participants will be equipped with a deep skill set to help them excel at interviews and internships, and will have had opportunities to put these skill sets to use. Company trainings will be planned for a 2020 start as well, informed and partially delivered by CCI student participants, and delivered to companies partnering with CSUEA.
Click here to read the full proposal.