INEQUALITY IN 700 POPULAR FILMS

Report by Dr. Stacy L. Smith and colleagues released:

“Each year, USC Annenberg’s Media, Diversity, & Social Change Initiative produces a report examining gender and race/ethnicity on screen and behind the camera across the 100 top‐grossing fictional films. A total of 700 films and 30,835 characters have been analyzed across the 100 top‐grossing films of 2007, 2008, 2009, 2010, 2012, 2013, and 2014 (excluding 2011). All speaking or named characterswere assessed for demographics, domestic traits, and hypersexualization. For the 100 top movies of 2014, we also examined qualitatively whether characters were portrayed as Lesbian, Gay, Bisexual, and/or Transgender (LGBT).

Turning to behind the camera, the gender of directors, writers, and producers of the 100 top films of 2014 was assessed. We also examined female and Black directors working across the 700 top films. This year, the prevalence of Asian directors was noted across the most popular movies as well. To date, this is clearly the most comprehensive longitudinal research report on gender and race/ethnicity across 700 top‐grossing films. Only differences of 5% or greater are noted to avoid making noise about trivial deviations (1‐2%). ”

COMPLETE REPORT